Aisha Begum is a Partner at PROFESH and leads the firm’s Advertising, Creator Economy and Influencer Marketing practice. She works at the intersection of advertising, digital content and commercial relationships, advising businesses, brands, creators and agencies on the legal aspects of their commercial activities.

Her practice focuses on the legal and contractual framework governing influencer marketing, brand collaborations, advertising campaigns and the wider creator economy.

She assists clients in structuring commercial relationships, negotiating agreements and addressing issues concerning content ownership, usage rights, campaign obligations, deliverables and commercial arrangements.

As digital platforms continue to change how businesses advertise and creators build their businesses, Aisha focuses on helping clients understand the legal implications of these evolving business models and establish arrangements that protect their commercial interests.

Her approach combines an understanding of the commercial realities of digital marketing with practical legal solutions designed around the needs of brands, creators and businesses.